Live Recap | Focusing on "High Adhesion, Strong Grip," Exploring Innovative Solutions for the Coatings Industry Together

On July 31, 2025, a groundbreaking technical event focused on tackling the paint industry's core challenge—delivering solutions for "strong adhesion with excellent hand feel"—was successfully held at Huaxin Park in Huangpu District, Guangzhou. The event brought together representatives from paint raw material suppliers, equipment manufacturers, and leading technical experts, who engaged in insightful technical discussions and shared practical insights on this critical topic. The atmosphere was dynamic and highly interactive, providing attendees with a wealth of valuable knowledge and expertise.

1. Roundtable Discussion: High Grip, Strong Feel—Leading the Market’s New Trend

A roundtable discussion titled "Market Trend Analysis: High Adhesion and Superior Handfeel in the Coatings Industry" kicked off the exchange of ideas. Tech companies delved into the growing market demand for high-performance coatings that deliver both long-lasting adhesion and a comfortable, tactile experience. The discussion highlighted that meeting these demands isn’t just essential for elevating product quality—it also serves as a crucial differentiator in brand competition, setting a clear market-driven direction for future technical insights and innovations.

2. Topic Presentation: From Resin Design to Process Optimization

Mr. Chen Hongbin, Director of the Application Department at Guangzhou Guanzhi New Material Technology Co., Ltd., presented "A Waterborne Wood Coating Solution: Dual-Component, Skin-Friendly, and Scratch-Resistant Finish." Director Chen’s presentation directly addressed the challenges in achieving premium tactile sensations and superior scratch resistance with waterborne coatings.
 

Highlight One: Structural Innovation — This section provides a clear and concise explanation of the core principle behind achieving water-based, skin-friendly, scratch-resistant performance: the secrets of resin structure design. It explores how molecular-level design can strike the perfect balance between tactile comfort and functional excellence.

Highlight Two: Performance Decoded — The system thoroughly details the key performance features of water-based skin-feel resins, such as smoothness, fluidity, and resistance to staining and scratching, showcasing their potential to meet the demands of high-end applications.

Highlight Three: Synergistic Effects – This section focuses on the significant impact of different types of curing agents on key performance attributes such as final skin feel, hardness, and durability, providing formulation engineers with crucial guidance for material selection.

Mr. Yang Hewen, Sales Manager, and Mr. Mei Shiming, Application Engineer, from Shaoguan Ruijing New Material Technology Co., Ltd., jointly presented "How to Prepare Scratch-Resistant, Seamless, Uniformly High-Transparency Matte Paint with a Skin-Friendly Finish." Their presentation focused on the "secret weapon" behind achieving a premium matte effect:

Highlight One: A Game-Changer in Matte Finishes—Unveiling the unique structure of a new spherical matting agent and its remarkable benefits, such as more uniform matte effects, superior transparency, and exceptional scratch-resistant, smudge-free performance—key to achieving premium, skin-like matte textures.

Highlight Two: Interior Benchmark – Drawing on the stringent demands of automotive interior coatings for touch feel, weather resistance, and scratch resistance, this section shares insights and key considerations for developing coatings that meet these high-end requirements.

Highlight Three: Premium Solid Wood Selection – This section explores the specific requirements of high-end solid wood furniture for matte-finish paints, along with tailored solutions, and showcases the technology’s versatile application scenarios.

Mr. Xu Qiang, Product Manager of Sluko New Materials, presented "Selection Guide for High-Anti-Adhesion Silicone Feel Enhancers," offering expert guidance on enhancing the final tactile experience of coatings.

Highlight 1: The Source of the Feel—This section explains the intrinsic link between the chemical structure of silicone feel agents and the distinct tactile properties they impart to coatings, such as silky smoothness, softness, and a dry, refreshing finish.

Highlight Two: Microsphere Empowerment – This section highlights the innovative material known as silicone rubber microspheres, showcasing their outstanding capabilities and real-world applications in enhancing coatings for industries, such as improving wear resistance, anti-slip properties, and providing a comfortable tactile experience.

Highlight Three: Precision Matching — Offers a practical guide on how to scientifically select silicone rubber microspheres based on the coating system, desired tactile feel, and final application requirements.

The highlight of the event was jointly presented by Ms. Liu Liping, General Manager, and Mr. Liu Liheng, Deputy General Manager, from De Yi (Guangdong) Valve Co., Ltd.—titled "Common Valve Issues in the Resin, Coatings, and Adhesives Industries and Effective Mitigation Strategies." From the perspective of production equipment, they emphasized how valves, as the "bottleneck of the process," play a critical role in ensuring both product quality and stable manufacturing operations.

Highlight 1: Pain Points in Powder Material Handling – Addressing the persistent challenges of valve clogging, wear, and leakage commonly encountered during powder material transfer in resin production, this section provides practical, effective solutions along with detailed selection guidelines.

Highlight Two: Common Issues with On/Off Valves – This section analyzes the root causes of typical sealing failures, sticking, and excessive torque issues frequently encountered when using ball valves in the coatings and adhesives industries, and shares reliable solutions to address these challenges.

Highlight Three: Precision Control with Control Valves – This section explores the challenges that can arise when using control valves for accurate flow and pressure regulation, such as inaccurate adjustments, oscillations, and insufficient corrosion resistance. It also outlines optimized strategies to enhance both control precision and valve longevity.

Conclusion:

This event closely aligned with the industry’s current hot topic and key challenge—achieving "high adhesion and an exceptional tactile feel"—delving step by step from market trends to core resin technologies, from innovative matte materials to the scientific selection of hand-feel agents, and finally to the critical valve equipment that ensures stable production. The result was a systematic and in-depth roadmap of solutions presented to attendees. The speakers’ insightful presentations, combined with lively interactions among the audience, vividly highlighted the industry’s unwavering enthusiasm and relentless pursuit of technological innovation. Beyond deepening participants' understanding of cutting-edge technologies, the event also fostered vibrant exchanges and collaborations between upstream and downstream companies, injecting fresh momentum into the collective drive to propel China’s coatings industry toward higher performance and greater value-added growth.

Looking forward to our next meeting—let’s work together to create an even brighter future for the coatings industry!